Top 3 Common Problems and Solutions for a Successful Online Store

 Common Problems and Solutions for Online Store.

With all the e-commerce business challenges facing your online business, how do you find the best solutions? In this article, we are going to share solutions to 3 common online business problems so that you can identify them, fix them, and go back to running your business.

One of the main reasons why e-commerce is the prime time to run a website is because consumers are online more than ever.

As your target audience spends more time on the Internet, I will share some common issues that often arise and how to improve your e-commerce store:

#1. You are on the wrong platform.

You have often heard of popular e-commerce website builders who allow you to build and maintain an e-commerce website without any coding or design knowledge. Basically, you drag and drop into a text and image template.

Among the most popular e-commerce website builders:

• Squarespace
• Shopify
• Wicks
• Weebly

Most non-professionals would recommend using these DIY site builders, but they have several disadvantages:

Lack of customization. Because there are limits to what you can and cannot do, your site will look a bit more casual and avoid the unique touches you can get with a professionally designed website.

Limited sub-navigation. For example, Squarespace allows only one sub-navigation. It is therefore not suitable for large websites that require a deep menu hierarchy.

Unchangeable features. If your business is growing and you want something different, switching your site from a popular e-commerce website builder can be very difficult (and expensive).

Lack of ownership control. Because your site is located on a 3rd party platform, you are not technically the owner of your own data. Innocently, if you fail to comply with their terms and conditions, your website may be shut down without notice and there is no way to retrieve your valuable files.

Poor SEO optimization. Dragging web page creators usually creates a lot of redundant code, which adversely affects the site's organic access in search engines. Furthermore, 3rd party builders do not support the critical tracking codes required for proper SEO and SEM analysis.

Hidden costs. Often getting a free or low monthly fee is a superficial thing. However, there are often limited pages or features if you do not pay more for them.

Sadly, many small business owners who are caught up in free or low prices seem to be stuck on a platform that does not work for them.

With the right professional website development company, you will have a beautiful and functional online store that you can be proud of, but you will also get the sales you need. It will stand out from the competition and reflect your brand seamlessly - and it will be able to grow with your business.

From 2017 to the end of 2019, about 28.1 million Canadians made online purchases. It’s a lot of people who land on web pages and whip their wallets if they like what they see.

But there is more to the process than just buying a domain name and loading your site with products or services. There are technical aspects to navigating and content to consider.

Do you DIY with a webmaster? Do you have to stick to SEO? Or should I focus on paid ads?

#2. Your website is not aesthetic.

To win their trust that you are a reputable online store, your visitors need to come up with an attractive website with a unique layout.

According to a Kissmetric study, 93% of buyers consider appearance to be the most important factor when making a purchase!

From your logo to your text and the representation used, your web design should be within your brand guidelines.

You want to make it as simple as possible to find what you are offering to your potential customers. No one needs to click through pages or pages to find a product or service or browse through the complex origins of menu items.

#3. User experience is not the best.

Menus have more to do with the online user experience (although that is also part of it) than easy navigation. In addition to an intelligent page-by-page layout, you will need:

1. Strive for perfection in customer service. Respond to questions and resolve complaints quickly and as quickly as you can.

Consider using chatbots, which can provide business owners with feedback and solutions

Automated customer service even generates sales via live chat.

2. Make sure you have information about us and have a contact page so your guests can find out more about you and contact you anytime they want. Having your photo (and the names of your team members) on your About Us page can be a great way to welcome visitors to your site.

I recommend seeing your customer service phone number on every page of your website. This is a great way to express the confidence you need to get with your guests.

3. If you are giving back to the community in any way or you want your customers to know about something you represent, let them know to build trust.

The more pleasant and uninterrupted your user experience, the more leads and sales you will get.

Of course, there is so much more to starting a web-based business than I can cover here! You will also want to provide this to your guests:

• Well written product titles and descriptions
• Strong calls for action
• Fresh SEO content like blog posts and tips
• Video content - especially if they represent the product you are selling
• Relevant social media posts (e.g. Facebook, LinkedIn, Twitter, Instagram) that attract followers to your website
• Benefit-based evidence and product reviews

So this is part of a great marketing strategy to consider when you run an online store.